FOR IMMEDIATE RELEASE
Service Organization Known for Wearing Pink Goes Red for Heart Health Day
New Haven, Connecticut, January 22, 2016
Alpha Kappa Alpha Sorority, Incorporated, the oldest Greek-lettered organization established by African-American, college-educated women, has committed to raising awareness of heart disease and stroke by designating every February as Heart Awareness Month.
The signature colors on the sorority crest are salmon pink and apple green but, for Heart Health Day, members of the Theta Epsilon Omega Chapter, serving the Greater New Haven community, will trade their adored pink for the color red to support the American Heart Association’s Go Red For Women® Movement. Under Launching New Dimensions of ServiceSM, the sorority’s current programmatic theme, Pink Goes Red for Heart Health Day is expected to make a significant impact across communities, internationally, as each chapter of the sorority participates in its own effort to combat heart disease and stroke.
The Pink Goes Red “Stroll Patrol” for stroke and heart disease awareness will be held on Saturday, February 6, 2016 from 1:00 to 3:00 PM at the Connecticut Post Mall, 1201 Boston Post Road in Milford, CT. Members will “patrol” the mall distributing heart-healthy items and information provided by the American Heart Association. The event includes a stroll, a long-standing tradition of Black Greek-lettered organizations usually done at parties or step shows involving a choreographed, moving line of an organization’s members. The “Stroll Patrol” also encourages the community to participate in physical activity, an essential component of a heart-healthy lifestyle, through line dancing. Music will be provided by the Herman Ham Group.
“We're excited to help Alpha Kappa Alpha Sorority, Incorporated raise awareness of heart disease and stroke. Their event is sure to be fun and informative for shoppers of all ages,” said Danielle Consiglio, Marketing Manager for the Connecticut Post Mall.
Alpha Kappa Alpha Sorority, Incorporated® (AKA) is an international service organization that was founded on the campus of Howard University in Washington, DC in 1908. It is the oldest Greek-lettered organization established by African-American, college-educated women. Alpha Kappa Alpha is comprised of more than 265,000 members in approximately 983 graduate and undergraduate chapters in the United States, Bahamas, the U.S. Virgin Islands, Germany, South Korea, Bermuda, Japan, Canada, the continent of South Africa, and the Middle East. Led by International President Dorothy Buckhanan Wilson, Alpha Kappa Alpha is often hailed as “America’s premier Greek-lettered organization for African-American women.” For more information on Alpha Kappa Alpha Sorority and its programs, visit www.aka1908.com. For more information about Theta Epsilon Omega Chapter, visit www.akanewhaven.org.